German Twittersurvey
This report is also available in deutsch.
In November 2009 1,707 german speaking Twitterusers (mostly German, Austrian and Swiss) were surveyd. Here are the resulsts:
German Twitter-Demography
64 % male, 29 % executives, 37 % run a business for oneself. 13 % are twittering for a brand or a company, 67% are academics or are at university. The average age is 31 years.
More than a half work as coder, in marketing or in media
20.2 % work in the Software-Business, 13.4 % in Media, 11.9 % in Marketing and 4.6% PR. Note: No one within the survey has stated to work in the Farming Business. :-)
Interesting: Just 3.9 % work in Sales, but 9.2 % in Education.
Wo do you twitter?
54.3 % stated to explore the “Twitter phenomenon” (green). This can be seen as an indicator for the low retention rate of Twitter: many people sign up but don’t return. To be informed (blue), for fun (orange), for discussion (orange), to get in contact (dark red), to stay in contact with friends (light blue), self-marketing (dark green), marketing for my own website or blog (light green).
Which topics are interesting - what are you blogging about?
Almost every other twitter users runs his or her own blog. Half of them are talking about Web 2.0 or technology. Politcs (green) and music (orange) are also widely spread. Have also a look at the german twitteropics.
Intra Twitter
11.7% of the german speaking Twitterusers run a protected account. 16.2 % use the real name as account name (blue), 38.3 % a similar name (red) and 45.5 % use a fictional name.
20.1% connect Twitter with their own blog, i.e. their tweets also appear in their blog. 17.1 % use (e.g.) Selective Twitter, to re-post tweets within Facebook. 15.9 % post every tweet in Facebook, too.
Why do you follow people? The queried could answer from 0 (not important) to 4 (very important).
Last tweets (blue) are most important, but the avatar (red) is so, too. Many follower (yellow) is less important, many lists (green) is irrelevant.
Representative Survey
The survey is represantative for the german twittersphere.
More detailed information can be found in the german version.
